During the hustle and bustle of running a business, sometimes we forget that the little things make all the difference. One of those little things? Branded caller ID. It might seem like a minor detail, but trust us, it packs a powerful punch when it comes to boosting your business. In a previous blog, we talked about what branded caller ID is, and now, we’re showcasing just a few of its business benefits.
Want a definition of branded caller ID? Catch up here!
Benefit 1: Increased Brand Visibility
Branded calling isn’t just about displaying your company name or logo when making calls. It’s about putting your brand front and center in every interaction. Think about it – when you call a customer, your name or logo pops up on their phone screen. This creates instant recognition and reinforces your brand identity.
Why is this important? Because customers want it! A whopping 71 percent of consumers expressed interest in having the caller’s name displayed on their mobile phone through Caller ID services. By capitalizing on branded caller ID, you’re fulfilling a customer demand and ensuring your brand remains visible at every touchpoint.
Benefit 2: Improved Customer Trust
Trust – it’s the foundation of any successful business relationship, which is why more than 80 percent of consumers say they must trust a brand before they buy from them; branded caller ID can help build and maintain that trust.
Imagine receiving a call from a company you’ve done business within the past, but this time, their name pops up on your screen. Instantly, you feel reassured and confident that the call is legitimate. That’s what branded caller ID does for your customers. It not only strengthens your bond with existing customers but also helps to attract new ones.
Research indicates that 56 percent of consumers view brands more favorably when their names and logos are displayed during calls.
Plus, branded calling helps to combat spoofing – a tactic often used by scammers to impersonate legitimate businesses. By showing your brand clearly, you make it easier for your customers to spot the real deal and avoid falling for any tricks.
Benefit 3: Better Customer Experience
Branded calling provides clarity and context right from the moment the phone rings. Imagine you’re a customer awaiting an important call from your service provider. Instead of wondering who’s on the other end, seeing the familiar name or logo instantly puts them at ease.
Plus, customers are more likely to answer promptly when they know who’s calling. This eliminates the frustration of missed connections and endless phone tag, streamlining your external communication and guaranteeing positive experiences for every caller.
In fact, 58 percent of consumers would be somewhat or very likely to remain a customer of businesses that use branded caller ID and verify their calls have not been spoofed.
Benefit 4: Higher Answer Rates
In a world inundated with spam calls and telemarketers, it’s becoming increasingly common for people to ignore unfamiliar numbers. However, a branded calling can turn the tide in your favor. When customers see your familiar name and logo, they’re far more inclined to pick up the phone. In fact, a staggering 76 percent of consumers are willing to answer calls from businesses that display their name and logo. By increasing answer rates, you increase your chances of engaging with potential leads and closing deals.
Benefit 5: Prevention of Spam Call Misidentification
We’ve all been there – ignoring calls from unknown numbers for fear of scams or fraud. In fact, a staggering 73 percent of consumers admitted to not answering calls due to safety concerns, only to find out later that it was a genuine call.
But fear not—branded caller ID is here to save the day. By displaying your company name or logo, it distinguishes legitimate calls from spam, putting your customers at ease. No more second-guessing or missed opportunities—just clear, trustworthy communication every time the phone rings.
Put Your Brand on Every Call with Voice for Pest
Incorporating branded caller ID should be a no-brainer. It’s a simple yet powerful way to:
- Enhance brand visibility
- Build trust
- Improve customer experience
- Increase answer rates, and
- Prevent spam call misidentification
Don’t miss out on the opportunity to make every call count. Reach out today to empower your business with a branded calling from Voice for Pest.
